As designers we have overused the color blue. Our focus on what we want from customers (trust) instead of what we can give customers (joy, freedom…) paired with a strong hold on the rulebook of color theory has taken us on this route.
While color theory provide a rule of thumb for how to make beautiful compositions, we have ran into a problem — the danger of becoming a homogenous design culture. The tech industry preaches being disruptive while still being conformist in their visual identify. How can we change our approach to colors to show disruption? We play — like Josef Albers once did with his famous silk screen plates.
Josef was the master of developing color interactions by reversing theory and practice. Like music, knowing musical notes and acoustics will not necessarily guarantee you a Hamilton musical hit, only practice. Trial and error doesn’t mean, experiment without a purpose. Josef arranged this experimentation into a general structure. Play with the interactive iPad book plates and discover your own.