Stroll Health 

Empowering people to make better health care decisions by providing price transparency for complex procedures

Research & UX

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Hacking for Defense - Department of Defense

Improving internal tools to help analysts detect threats more quickly and collaborate better

Facilitation & Design Sprint  

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Backbone Labs

Helping people become aware of their posture to prevent injuries and back pain

Research & UX + UI



Reducing the friction with technology to help admin staff create better relationships with customers at gyms

Research & UX + UI

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21 Day Fix

Helping people stay accountable in their fitness journey by tracking daily nutrition and workouts

Information Architecture

Hear from Past Colleagues & Clients

As a technical advisor, I oversaw Rocio’s work together with a group of developers when they migrated a training platform inside Cisco. She was proactive to seek feedback from me before meeting the developers to narrow down the specs and communicate effectively with them. These conversations were challenging since the developers were also supporting other projects. But Rocio helped the team prioritize features to release on time and make the most of the investment. Rocio takes the initiative to seek feedback and she would be a great addition to any development team that wants to excel beyond the status quo.
— Shakeela Yazadi, Technical Lead @Cisco
Rocio has a talent for taking any abstract concept and translating it visually — a fantastic skill to have in a designer. I chose Rocio to be one of the lead designers in a week-long design sprint through Hacking For Defense. Our task was to improve the way government analysts visualize data to predict national security threats before they happen. Needless to say, the conversations with the government stakeholders were loaded with jargon and acronyms. Thankfully we had Rocio to translate our complex verbal conversations into simplified sketches on post-it notes. Her illustrations gave us new perspectives on the problem we were trying to solve and allowed us to go further in the analysis than we otherwise would have.
— Drew Gotham, Principle @ BMNT
Rocio demonstrated the UI/UX design skills my team was looking for. She successfully produced finished mockups in Invision and was able to articulate the network architecture from a customer’s perspective. Her skills are ever important in today’s technology ecosystem, as holistic concepts, applications and tools are diversifying, especially in the civic space. Our team won the hackathon because of her UI/UX and digital story-telling design skills. She is a must have for any company looking at producing serious results in the technology development space.
— David Capelli, Founder


Currently reading Design for Dasein

Heroine podcast with Maria Molfino

This American Life podcast